Monday, August 11, 2008

Mad about Mad Men

Imagine you are sitting a smoky bar in Manhattan. It's 1960, and you are fabulous and drinking a martini, with a Lucky Strike cigarette hanging nonchalantly from your fist like some Humphrey Bogart. The terror of the Cold War has passed, the nightmare of Vietnam is nothing more than a vague whisper: you are rich and fabulous and work on Madison Avenue at Sterling Cooper Advertising Agency.

You are Donald Draper, Mad Man.

But things are more than they seem: Draper, the creative force behind successful ad campaigns, must deal with Peter Campbell (Vincent Kartheiser), the newlywed Account Exec who nips at his heals; his alcoholic boss Roger Sterling (John Slattery), and - of course - his own infidelity with his ex-model wife, Betty (January Jones). In this world of smoke and mirrors, people are naive to health risks (Betty's pregnant friend smokes heavily, Merlot in hand), easy to judge (the new divorcee who shamefully works at a local jewelry store), and slow to forgive (insert any number of unfaithful spouses).

Into this world comes wide-eyed Peggy Olson (Elisabeth Moss), fresh from secretarial school. She quickly learns to keep her mouth shut, to show and not tell, and to type 70 words a minute. This is no small town.


After watching the first season, it's no wonder this behemoth of a show snagged a staggering 16 Emmy nods. Each episode is a rich, 42-minute movie, complete with stunning cinematography, painstakingly accurate attire (down to the rather pointy underpinnings), and witty dialog. It's incredible what strides feminism has taken in the past 45 years. On Peggy's first day, Pete Campbell comments how she should show more leg. Housewives are meant to stay home and dutifully raise the children while the wily men live their fabulous Manhattan lives. And let's talk about Draper himself, brilliantly played by Jon Hamm. Never is it overdone, never too much. When he pitches, you believe he knows what he's selling, and he'd throw himself from the roof of Sterling-Cooper to prove it.

So, grab a Smirnoff, some stunning lipstick from a basket of kisses, and a Lucky Strike cigarette, and watch perhaps the best period drama to hit television. Ever.

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